Historise Powers Social Media Monitoring with Basis Technology
Rosette® Brings Multilingual “Big Text” Capabilities to Social Media Analysis
Cambridge, MA – February 25, 2014 – Basis Technology, the leader in multilingual search and text analytics, today announced the integration of the Rosette® linguistics platform with the Historise Social Media Monitoring System, to enable culturally-sensitive monitoring of social media.
Rosette from Basis Technology provides the most advanced linguistic analysis commercially available. Rosette delivers faster and more accurate search results whether searching within a language or across multiple languages. It integrates seamlessly with all major open source search engines—including Lucene, Elasticsearch, Solr, and Sphinx—along with a wide range of enterprise applications.
The Historise Social Media Monitoring System (part of the Historise Reputation Management System) raises the monitoring of social media channels to a new level by providing the most complete picture of brand, person, and company mentions in social media with subsequent in-depth analysis of the data in real time. Elasticsearch and Apache Nutch are used in tandem to collect and search blog posts, wikis, news stories, social networks, shared photos/videos, forums, and message boards.
Using Rosette to enrich social media content in its native language, Historise is better able to recognize the mention of a brand or person across many languages.
“We have developed the Historise Social Media Monitoring System for companies to better understand how consumers relate to their product and gain insight into how to improve the quality of their goods or services,” said Dmitry Baykov, CEO Historise Ltd. “Basis Technology and its proven Rosette platform enable us to provide customers with the most comprehensive analysis of the opinions and mentions of a product, person or company on the Internet across many languages.”
“The opportunity to analyze unstructured multilingual ‘Big Text’ to gain meaningful intelligence is greater than ever before,” said Carl Hoffman, CEO of Basis Technology. “Rosette’s natural language processing capabilities will enable Historise to provide its customers with the best information-retrieval and analysis experience across many languages.”
About Basis Technology
Basis Technology develops innovative products and solutions incorporating multilingual text analytics and digital forensics. The Rosette® linguistics platform provides morphological analysis, entity extraction, name matching, name translation, and Arabic chat translation, yielding useful information from unstructured data in such fields as information retrieval, government intelligence, e-discovery, and financial compliance. The digital forensics team pioneers better, faster, and cheaper techniques to extract forensic evidence, keeping government and law enforcement ahead of the exponential growth of data storage volumes.
Historise Ltd focuses on developing multilingual software for the monitoring and analysis of Big Data. The unique Historise Social Monitoring system uses large volumes of data to predict the behavior of Internet users, and calculate their future interest in a particular topic. The expert system is able to identify weaknesses in the brand’s online reputation and make recommendations for improvement.
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