Basis Technology Partners With Zoomd to Increase Web Content Monetization on Desktop and Mobile Browsers
Action Recommendation Engine Accelerates User Browsing and Decision Making
CAMBRIDGE, Mass., Jul 17, 2014 – Basis Technology , the leader in multilingual search and text analytics, has partnered with Zoomd, whose innovative action recommendation platform empowers next browsing actions for desktop and mobile devices. Zoomd creates new revenue opportunities and increases conversion rates for search engines, publishers, and e-commerce sites by enabling users to make their next step on-site.”
Zoomd’s next action recommendations platform provides an effective browsing experience that allows users to efficiently maneuver through web browsing to reach their end goal. By divining user intent, through big data analysis of user activities for that site, page semantics, recent activity, and past actions in the same context, Zoomd offers users personalized, actionable, next steps while keeping the user on the site.
From a product page on an e-commerce site, users might click to product reviews on multiple sites or compare products offered by affiliated partners. Zoomd’s predictive next browsing action engine provides immediate and concise, relevant “action cards” that make the next action simple and allow the user to type their next actions right on the site. Consequently, e-commerce sites can show sharply targeted ads, sponsored content, and action ads.
Zoomd integrates Basis Technology’s Rosette® linguistics platform to support browsing in English, Portuguese, and Russian, covering over 1 billion speakers, with more languages to come.* In all, Rosette supports 40 languages.
“Although consumers are doing more on their mobile devices, most would agree that conducting a detailed search task across different opened mobile-size browser windows, and executing the needed action, is still exhausting,” said Amit Bohensky, Founder and CEO of Zoomd. “Zoomd replaces the awkward typing and context switching that typically follows browsing on a webpage or searching in a search engine. Instead, we predict the user’s instinctive next steps, and get them there more quickly.”
“While browsing, users expect websites and apps to work with their own language,” continued Bohensky. “First impressions are huge, and we are fortunate to have a partner providing industry-leading linguistics to our first release.”
“Zoomd’s next action platform for web browsing promises to be as groundbreaking as the pinch and swipe gestures were for smartphones,” said Carl Hoffman, CEO of Basis Technology. “By deploying Rosette, we’re confident Zoomd will provide the best possible experience to the global marketplace, no matter what language.”
Basis Technology’s Rosette is a suite of flexible text analytic components which power advanced analytic applications and big data analysis in 40 languages. It uses linguistic smarts, statistical modeling, and machine learning to accurately reveal valuable and actionable information hidden in unstructured text. Language identification, linguistic analysis, entity extraction, name matching and translation combine to create powerful solutions in a variety of sectors. Basis Technology’s global customers depend on Rosette to analyze and transform their Big Text for search, government, finance, e-discovery, social media, and beyond.
About Basis Technology
Basis Technology develops innovative products and solutions incorporating multilingual text analytics and digital forensics. The Rosette® linguistics platform provides morphological analysis, entity extraction, name matching, name translation, and Arabic chat translation, yielding useful information from unstructured data in such fields as information retrieval, government intelligence, e-discovery, and financial compliance. The digital forensics team pioneers better, faster, and cheaper techniques to extract forensic evidence, keeping government and law enforcement ahead of the exponential growth of data storage volumes.
Zoomd is the leading platform empowering Next action on desktop and mobile browsers. Zoomd’s predictive next browsing action engine provides personalized and semantic ‘next action suggestions’ on the web and recommends actionable steps to help people do more in less time. Zoomd provides next action recommendations for some of the largest websites, browsers, and gateways across the globe. Zoomd increases the conversion on the provider site as well as generating added revenue. Zoomd was founded in 2012 and is based in Tel Aviv, Israel. For more information, please visit www.zoomd.com.
*375 million ESL speakers, 360 million native English speakers, 215 million native Portuguese speakers, and 155 million native Russian speakers. Sources: http://www.britishcouncil.org/learning-faq-the-english-language.htm and http://en.wikipedia.org/wiki/List_of_languages_by_number_of_native_speakers